With UK shoppers throwing away enough clothing to fill Wembley Stadium each year, our attitude towards fashion needs to change.  Fast fashion means that we can buy what we want and discard it with equal abandon.  New collections come and go so quickly that I don’t have time to fall in love with a beautiful piece of clothing, save up for it, and then cherish it. By the time I have earned enough money, it will be long gone from the rails.

 watch movie Smurfs: The Lost Village now

haulternative

 watch movie Smurfs: The Lost Village now

Buying vintage fashion, I can own beautiful quality, timeless pieces which come with ready-made authenticity, whatever decade happens to be on trend.  I also never have to worry about meeting anyone else wearing the same outfit!

My Haulternative for Fashion Revolution Day is different to a traditional haul. I want to demonstrate that vintage fashion really can provide a viable alternative, not just to the High Street but to Designer fashion as well.  From my floor-length, gold Gucci dress worn 20 years ago on Blind Date, to my denim Burberry jacket picked up from a stand at Glastonbury, here is my vintage #haulternative.

To see more of my fabulous vintage finds, from £10 gold Valentino trousers to red Sergio Tacchini Tennis shorts for a quid, check out my previous blog on Preloved Clothing.

Vintage clothing comes with a ready-made story attached. I wonder who has worn it and where it has travelled. Fashion Revolution Day, on the 24th of April, wants you to think about the story behind your clothes, and ask brands and retailers #WhoMadeMyClothes?

“Be curious, find out, do something.
Become a part of the solution.
You can help to change the world, one outfit at a time”

On 24th of April, I will be supporting Fashion Revolution Day. If you want to join in too, watch my short video to find out how.

 watch movie Smurfs: The Lost Village now

 watch movie Smurfs: The Lost Village now

emma watson

This week I made a video about How to Join the Fashion Revolution.

To demonstrate how to take a selfie showing your label, I wore my favourite T-Shirt with the slogan WE ARE THE SEA.

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And then I started wondering:

Who made the T-Shirt I was wearing in the video? Where was the cotton grown?  Where was it printed?

 

 

So, I decided to contact the brand, We are Islanders, and ask them #WhoMadeMyClothes?

This is the fantastic reply which I have just received from Erin at We Are Islanders:

“Hi Sienna, thanks for asking! Your We Are The Sea t-shirt is from Continental Clothing’s Earth Positive Apparel collection, meaning it is 100% organic with 90% reduced CO2.

The production of this t-shirt has been audited by the Fair Wear Foundation before being hand-printed by the We Are Islanders team in a Dublin print collective.”

 

We are Islanders 1

 

We Are Islanders also sent me some photos of them screenprinting T-Shirts like the one I wore, so now I really do know Who Made My T-shirt!

 

We Are Islanders 2

 

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